Dangermouse really knows how to use the weapons of mass distraction. How do you spread your name and brand as fast as possible? Share it and the people will love it. They will buy your stuff in the end anyway. People will only recognize and remember your name and not how they got it. This will increase the value of the brand. Of course the quality marks a big difference as well. But MF DOOM and Dangermouse are two producers and musicians which you can buy on sight. Finally the market will regulate itself and no expensive campaign can fool the customer. Compare Gnarls Barkley and The Grey Album.
Go get the free EP Occult Hym at Adult Swim or try the direct download of the EP (released June 1st – online only). Campaign started at myspace. Thx hi.D for the tip.

The Occult Hymn EP will only be available for 60 days, and features special guest Madlib as well as characters and skits from shows such as Aqua Teen Hunger Force, Squidbillies, and Minoriteam. The EP will be available for download at www.adultswim.com, and includes the tracks Shake Skit, El Chupa Nibre Remix, Perfect Hair II, Korn Dogz, Minoriteam Skit, Sofa King Remix and Madlibs version of Space Ho’s.