Bonfire Of The Brands is a book by Neil Boorman to be published in 2007 by Canongate. Neil describes himself as a label-obsessed journalist and music promoter. He is going to burn all his branded goods in an attempt to re-evaluate his lifestyle. The burning date has been set for 26.08.06. RESPECT. And please pile these lame yuppyletten next to your Helmut Lang (now japanese owned) jacket in the fire.
His blog is a diary of his journey towards a brand-free lifestyle and every word is worth reading. The blog reads a bit like American Psycho with all the namedropping and labels but delivers way more humour mixed with british sarcasm. Go and learn from an authentic brand victim what it means to be addicted.
Standing on a hilltop in Goa, I ignored the magnificent sunset, to answer yet another pointless email:
Message: We need to talk. When are you back from holiday?
Reply: Can’t talk now, I’m on holiday.
